ADVERTISEMENT
1.
Definition of
Advertisement
Advertisement is
a public notice or announcement that promotes a product, service, or event to
persuade people to buy or use it.
Or
An advertisement is a text that tells people about something and asks them
to buy, use, or join it.
2.
Purpose of
Advertisement
The purposes of advertisement are:
1. To introduce a product or service
2. To persuade people to buy or use it
3. To give information about something
4. To attract attention
Example:
An advertisement for a new café wants people to come and try the food.
3. Types of Advertisement
A.
Based on the Form
1.
Printed
Advertisement
o Newspaper
o Magazine
o Poster
o Brochure
2.
Digital
Advertisement
o Social media ads
o Website ads
o YouTube ads
3.
Broadcast
Advertisement
o TV commercials
o Radio ads
B.
Based on the Purpose
1.
Commercial
Advertisement
→ To sell products or services
Example: shampoo, shoes, phone
2.
Non-Commercial
Advertisement
→ To give information or social message
Example: anti-smoking campaign, education campaign
4.
Generic
Structure (Parts of Advertisement)
An
advertisement usually has:
1.
Headline
→ The title. It must be interesting.
Example: “Feel Fresh Every Day!”
2.
Body
(Description)
→ Information about the product or service.
Example: benefits, price, features
3.
Call to Action
(CTA)
→ A sentence that asks people to act.
Example:
o Buy now!
o Visit us today!
o Call this number!
4.
Contact
Information
→ Phone number, address, website, etc.
5.
Language
Features of Advertisement
1.
Use simple and persuasive language
2.
Use adjectives (fresh, cheap, new,
best)
3.
Use imperative sentences
o Try it now!
o Don’t miss it!
4.
Use short and catchy sentences
6. Requirements of a Good Advertisement
A good advertisement must:
✅ Be clear
✅ Be attractive
✅ Be short and simple
✅ Give complete information
✅ Be persuasive
✅ Use correct grammar
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